![]() ![]() “I’m thrilled to announce the release of Proper No. Twelve Irish Apple, a flavored whiskey containing 35% ABV. On Tuesday, the brand announced the launch of Proper No. Twelve, the Irish whiskey brand co-founded by famous MMA fighter Conor McGregor, is expanding beyond its standard Irish whiskey expression for the first time. Twelve Irish Whiskey, founded by Conor McGregor, has released its first flavored whiskey, Proper No. The views, opinions, and tasting notes are 100% my own.Proper No. *Disclosure: This Proper Twelve Irish Whiskey sample was graciously sent to me by the company for the purposes of this review. Or marketing folks got to him… so make that one of three things. Either he has the same narrow perception of Irish Whiskey as the majority of drinkers, or he really likes simple basic whiskey. Getting back to the whiskey, my only other take-away from the Proper Twelve Irish Whiskey is that one of two things have to be true for someone like Connor to release something like this. But because there’s a celebrity involved everyone wants to talk shit because humans enjoy dragging celebrities through the mud even more than we love to “worship” them, which is a gross reflection on us as a society. Seriously, if any of a dozen faceless NDPs out there had released this the whiskey community would have shrugged its collective shoulders and said “meh, just more of the same” and moved on. Proper Twelve is really no better or worse than something like Bushmills White or Kilbeggan Blended Irish Whiskey and doesn’t deserve any more heat or derision than you would those or dozens of whiskeys like them. Instead, we have nothing more than another young, low-proof, grain heavy Irish blend on a shelf already overburdened by the same. I respect Connor as a fighter, I enjoy watching his fights, and knowing his flash, style and knock out power I expected his whiskey to reflect that. ![]() On the whole it is a fairly standard Irish blend that is neither daring or flashy, nor does it pack a punch it’s the antithesis of its creator. Irish blends, like those mentioned, aren’t this dark so I’m suspecting some e150a might have been employed because it doesn’t smell or taste old enough to be this dark and I don’t get a whiff of sherry. ![]() The aroma, the palate and even the finish are pretty standard for the likes of Bushmills White or any of the other dozens of entry-level low proof Irish blends out there. ![]() The overall profile of the Proper Twelve Irish Whiskey is light honied fruit… just like every other young blended Irish whiskey out there. Proper Twelve Irish Whiskey Review: OVERALL Ok balance, medium body and a smooth light feel. Medium -> Vanilla, dried pears, applesauce and acetone. Pears, honey, vanilla, some spice and a bit of grain and oak.Īpplesauce, honey, vanilla, spice and a touch of caramel and oak. Price: $25* Proper Twelve Irish Whiskey Tasting Notes Mash Bill: A blend of Irish single malts and Irish grain whiskey Proper Twelve Irish Whiskey price, ABV, age and other details Twelve’s Triple Distilled Irish Whiskey is an ultra-smooth blend of fine grain and single malt with hints of vanilla, honey and toasted wood.” In Eire Borne Spirit’s Words: Proper Twelve Irish Whiskey Proper Twelve Irish Whiskey Review: Details and Tasting Notes They go through great lengths to not say what’s right in front of you. It also says he worked with “David Elder, esteemed master distiller, previously of Guinness” but whose most recent position, per his LinkedIn, was Distilling Manager at Bushmills. In the release it says Connor “turned to the world’s oldest whiskey distillery, located in Ireland…” which is Bushmills claim to fame. If you’re wondering why I think this whiskey comes from Bushmills it’s pretty simple: I read the press release. I don’t mean I stole this sample of Proper Twelve Irish Whiskey from him, though that would be a cool story, I mean that he worked with the Bushmills folks to create this standard blended Irish Whiskey that in no way represents the flash and power of Connor himself. Unless you’ve been living under a bridge in the middle of nowhere for the last 5 years you know who Connor McGregor is this is his whiskey. ![]()
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